Train the Trainer
Do you have a large number of salespeople to train? Are they spread out over a large geographic location? This might make regular training a challenge. We have a solution: Train the Trainer.

Each designated trainer will receive a digital instruction package detailing how to deliver all 3 of the Lovett Sales Inc.’s workshops: Client Calling, Business Prospecting and The Initial Appointment.
The steps for being certified in the Lovett Sales Inc. process is:
Two weeks after the designated trainers receive and review the materials, an instructor from Lovett Sales Inc. will personally conduct the training sessions with a group of sales representatives. The trainers will attend these sessions and observe how to deliver the training(s).
The following day the Lovett Sales Instructor will review the previous day’s training(s) and work with the trainers on how to deliver the Client Engagement, Business Prospecting and The Initial Appointment Workshops.
Three weeks after observing actual classes, the designated trainers will meet with the Lovett Sales Instructor. Each trainer will be asked to deliver 2-3 sections of the workshops at random. If the trainer demonstrates command of the content and their delivery is in alignment with Lovett Sales Inc.’s expectations, the trainer will then be certified.
Only trainers who have completed the above process and who have received written certification from Lovett Sales Inc. will be permitted to administer this training. (Trainer certification is not transferable to any other entity or individual.)
Training participants will receive a Client Engagement, Business Prospecting and The Initial Appointment Facilitator Guide and Workbook.
All program materials include:
- Digital Instruction Package
- Leader’s Guide
- Power Point Presentation
- Client Engagement Guide, Business Prospecting Guide and The Initial Appointment are licensed to the client for a period of three years.